Branding

Brand development is the process of creating a name, symbol, or design that identifies the goods and services of an organization/company/entity. The goal of branding is to create a distinctive image that distinguishes one seller’s products from those of other sellers.

Branding can be achieved through various methods including design (logos and packaging), advertising and public relations, sales promotion (such as discounts), direct marketing such as email marketing, social media marketing, word-of-mouth advertising by satisfied customers or employees, celebrity endorsements, sponsorship and product placement. The purpose of branding can be to identify a company's products or services so that they are more easily recognizable to consumers in the marketplace. We at CKLE help you create a brand that embodies your goals and values.