Media Relations

Media relations is the process of managing the communication between an organization and its key publics. Media relations can be either reactive or proactive. The former takes place when a journalist contacts an organization with a question or request for information. The latter refers to proactive activities that an organization initiates in order to put itself in a position to respond more quickly and effectively when journalists contact it with questions or requests for information.

Our media relations services include the responsibility for creating and distributing information about the organization to different audiences, including journalists, bloggers, and other media outlets. They also handle inquiries from journalists and other media professionals.